Nike Between 2018-2021 I worked regularly for Nike as part of their brand digital design and specialty categories emea teams. Which for those of you fortunate enough to be unfamiliar with Swoosh jargon, means that I wrote a lot of stuff for nike app, nike.com and social media across football, running, basketball and lifestyle categories, from football kit launches to the Berlin marathon and in-store events for Chelsea Flower show in London. One of the highlights was writing content for tennis players Simona Halep and Madison keys during the French open and Wimbledon in 2019. I turned monosyllabic input from the athletes into entries for NikeCourt (a now defunct) tennis page and app articles that varied from training tips to nutritional advice. As I was too busy working on short turnarounds, i didn’t make any screenshots of the campaign, but if you ask nicely I can show you an email from the project manager telling me ‘Overall this has been our most successful NikeCourt campaign ever. We all know that we wouldn’t be able to execute the way we did if it wasn’t for you being there.’ I’d also like to imagine that my input spurred Simona on to become Wimbledon champion that year.

G-Star Raw Pharrell and I have more in common that you might think: names ending in ‘ll’; an acquaintance with Questlove; and a desk at G-Star Raw, while he was Head of Imagination and I regularly supported the in-house creative team. While I never brushed paths with Skateboard P, I did develop concepts, write website and social media texts for campaigns including 'What is Raw?', 'Elwood X25’ and 'Our Most Sustainable Jeans Ever'. For ‘What is Raw?’ Campaign, I developed the social media campaign to support the hero film and images starring Pharrell. So that people could really find out what raw means, I interviewed people in every department of G-Star, from designers to chefs to the resident denim ninja. I developed these conversations into storylines for the films and microsite that brought the stories behind the brand to life for the first time.